Client Major
ZEBRA is a Japanese company and one of the most famous pen manufacturers in the world. They have many kinds of pens, and SARASA CLIP is one of these varieties.
The Challenge
We have to concentrate that the main feature is smooth writing to the last drop of its inks.
Solution
The creative concept came from three elements. The inspiration of the smoothest skating on the ice. The movement of the skate roller. The fastest of bullets moves, which gives a similar meaning to the SARASA CLIP feature.
